Digital Marketing
Grow careers, build businesses, and master online influence with our Digital Marketing Course , designed to help you achieve real success in today’s competitive online world.
Overview
Why a Digital Marketing Course is the Need of the Hour
In today’s fast-changing world, businesses cannot survive without an effective online presence. Every company, big or small, is investing in digital strategies to grow and reach more customers. That’s where a Digital Marketing Course becomes essential. Learning how to market online is no longer just an option, it’s a necessity for career growth, business success, and global competitiveness.
At Acme Skills, we provide a NAVTTC-recognized Digital Marketing Course in Faisalabad that equips students, professionals, and entrepreneurs with future-ready skills. From the basics of online advertising to advanced strategies for global markets, this course ensures you stay ahead in the digital economy.
What You Will Learn in Our Digital Marketing Course
The Digital Marketing Course at Acme Skills is designed to cover every important area of online marketing. Here’s what you will master:
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SEO (Search Engine Optimization): Learn how to rank websites higher on Google and attract free traffic.
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Social Media Marketing (SMM): Harness the power of Facebook, Instagram, TikTok, and LinkedIn for business growth.
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Content Marketing: Understand how to write blogs, create videos, and design content that engages and converts.
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Email Marketing: Build campaigns that strengthen customer relationships and increase sales.
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PPC (Pay-Per-Click) Advertising: Learn Google Ads and social ads to drive instant traffic and leads.
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Analytics & Reporting: Track, measure, and improve marketing campaigns with real data.
Every module in this Digital Marketing Course is 90% practical, ensuring you don’t just learn concepts but actually apply them to real-world projects.
Why Choose Acme Skills for Digital Marketing?
There are many institutes offering courses, but here’s why Acme Skills stands out:
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NAVTTC Certification: Our Digital Marketing Course is government-certified, adding credibility to your skills.
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Expert Trainers: Learn from experienced professionals who have worked on national and international projects.
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Hands-On Projects: Build your portfolio with real assignments and case studies.
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Affordable Learning: Quality education at fees that don’t break the bank.
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Career-Focused Training: Whether you want to freelance, get a job, or scale your business, this course prepares you for success.
Career Opportunities After a Digital Marketing Course
Completing a Digital Marketing Course opens countless opportunities. You can:
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Work as a Digital Marketing Specialist in companies.
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Become a Freelancer on platforms like Fiverr, Upwork, and Freelancer.
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Start your own Digital Marketing Agency.
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Grow your E-commerce Store or Shopify business.
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Work remotely for international clients.
With the rise of online businesses, the demand for digital marketers is skyrocketing, and this trend will continue to grow.
Who Should Join This Digital Marketing Course?
This course is perfect for:
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Students who want to build a career in the digital economy.
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Freelancers looking to add high-demand skills to their profiles.
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Business Owners aiming to grow their sales online.
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Job Seekers who want to secure positions in marketing agencies or companies.
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Professionals who want to switch careers and move into the fast-growing digital industry.
Want clients from all over the world?
Digital Marketing Course Outline
Month 1: Digital Marketing Fundamentals & Design +
Week 1: Introduction to Digital Marketing
- Overview of Digital Marketing Landscape
- Importance of Digital Marketing in Today’s World
- Digital Marketing Strategies and Channels
Week 2: Canva Designing for Digital Marketing
- Introduction to Canva (Free vs Pro)
- Brand kit setup (logo, fonts, colors)
- Designing social media posts (Facebook, Instagram, LinkedIn, Pinterest)
- Creating ad creatives (Meta, Snapchat, TikTok)
- Story, reel, and carousel templates
- Canva for presentations, brochures, and infographics
- Exporting designs in correct formats (JPG, PNG, PDF, MP4)
Week 3: Meta Ads (Facebook & Instagram Ads)
- Meta Business Suite Overview
- Facebook Page Optimization
- Creating Ad Accounts and Pixels
- Campaign Structure (Awareness, Consideration, Conversion)
- Audience Targeting: Custom, Lookalike & Interest-Based
- Ad Copy & Creative Best Practices
Week 4: Instagram Marketing (Organic + Paid)
- Instagram Business Profiles
- Content Strategy: Reels, Stories, Hashtags
Month 2: Social Media Platforms & Email Marketing +
Week 5: Pinterest & Snapchat Marketing & Ads
- Creating a Pinterest Business Account
- Pin Optimization (Keywords, Boards, Rich Pins)
- Email Marketing Tools
- Snapchat for Business Overview
- Types of Snapchat Ads (Single Image/Video, Story Ads, Collection)
Week 6: TikTok, Twitter & LinkedIn Marketing & Ads
- TikTok Business Account Setup
- Viral Content Strategy
- Building Presence & Posting Strategies
- LinkedIn Profile & Page Optimization
Week 7: Email Marketing
- Email List Building Techniques
- Tools: Mailchimp, Brevo (formerly Sendinblue), etc.
- Campaign Types (Newsletters, Promotions, Drip)
Week 8: Analytics & Reporting
- Google Analytics Fundamentals
- Event Tracking & Goal Conversions
- Data-Driven Marketing
- KPI Dashboards & Client Reporting
Month 3: Strategy, SEO & Professional Development +
Week 9: Digital Marketing Strategy Building
- Funnel Creation (Awareness to Purchase)
- Budget Planning for Paid Campaigns
- Multi-Platform Strategy Execution
- Competitor Research & Audit Tools
- Content Calendar Planning
Week 10: Freelancing & Career Opportunities
- Setting up on Fiverr, Upwork, LinkedIn
- Building Your Digital Portfolio
- Writing Proposals that Win Clients
- Starting Your Digital Marketing Agency
Week 11: Search Engine Optimization (SEO)
- On-Page SEO (Title, Meta, Content, Internal Links)
- Off-Page SEO (Backlinks, Guest Blogging)
- Keyword Research Tools (Ubersuggest, SEMrush, Google Keyword Planner)
- Local SEO (Google My Business)
Week 12: Website & (Shopify Edition)
- Importance of a Shopify store
- Basic Structure
- Shopify Setup
- Landing Page Optimization
- Lead Capture & CTAs
Course Details +
- Course Duration: 3 Months (12 Weeks)
- Includes: Practical Training + Assignments + Certificate
Learning Outcomes +
- Master all major social media platforms for marketing and advertising
- Create professional designs using Canva for various digital marketing needs
- Run effective Meta (Facebook & Instagram) ad campaigns
- Develop comprehensive digital marketing strategies
- Implement email marketing campaigns using industry-standard tools
- Perform analytics and create data-driven reports
- Understand and apply SEO principles to improve online visibility
- Build a professional digital marketing portfolio
- Launch a career in digital marketing or start freelancing